Tuesday, December 11, 2012


- Fratelli Prada (Prada Brothers English) - The company in 1913 by Mario Prada and his brother Martino was founded as a leather goods shop. In Milan, Italy [1] [2] First, the business sold leather goods and imported English trunks and handbags.
Mario Prada not believe that women have a role in the economy, and this prevents the female family members to come into your store. Ironically, Mario's son harbored no interest in the economy, so it was his daughter Luisa Prada who took the helm of Prada as his successor, it ran for almost 20 years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over from her mother in 1978.
Miuccia began making waterproof backpack Poconé. [1] She met Patrizio Bertelli in 1977, an Italian who had begun his own leather shop at the age of 17, and joined the company soon after. He advised Miuccia, and she followed the advice-on better decisions for the Prada company. It was his advice to discontinue importing English goods and to change the existing luggage styles.Development of Prada
Miuccia inherited the company in 1978 through the time of the sales up to U.S. $ 450,000. With Bertelli alongside her as managing director Miuccia was time to be allowed to implement their creativity in design. [1] She wanted to incorporate their ideas into the house of Prada that would change it. [1]
She released her first set of backpacks and bags in 1979. They were a tough military specification black nylon that her grandfather had used as coverings for trunks. Initial success was not immediate, as they were hard to sell due to lack of advertising and high prices, but the lines would go on their first commercial success.
Next, Miuccia and Bertelli sought wholesale accounts for the bags in upscale department stores and boutiques worldwide. In 1983, Prada opened a second boutique in Milan reminiscent to the original shop, but with a modern and elegant contrast. It opened in the shopping district of Galleria Vittorio Emanuele II
The next year, Prada released its definitive black nylon bag. In the same year, the house Prada expansion into continental Europe by opening outlets in major shopping streets in Florence, Paris, Madrid and New York. A shoe line was also released in 1984. Miuccia in 1985 brought the "classic Prada handbag" that became an overnight sensation. Although practical and robust, beamed its clean lines and craftsmanship, an air of casual luxury, which has the signature Prada.
In 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear in 1989 and the draft falls become known for their waistlines and narrow belts. Prada popularity by leaps and bounds when the fashion world realized its clean lines, opulent fabrics, and basic colors.
The logo of the label was not as obvious a design element that the pockets of other prominent luxury brands such as Louis Vuitton. They tried to market their unattractiveness of prestige, including clothing, the image of "anti-state" or was "reverse snobbery."
1990See also: Miu Miu
Prada originality made him one of the most influential fashion houses, [1] and the brand became a status symbol, as in the 1990s.
The turnover was at 70 billion euros, or U.S. $ 31.7 million reported in 1998 Partrizio L. di Marco took over the growing business in the United States after working for the house in Asia. It was possible that the Prada bags prominently displayed in department stores, so it could be a hit with fashion editors. Prada continued success was his "working class" theme which Ginia Bellafante announced in the New York Times Magazine, wrote, "always chic in the high-tech IPO in 1990 was driven." Moreover, now led husband and wife, Miuccia and Bertelli, the Prada label on a cautious expansion, making products to get heavy.
In 1992 the high fashion brand Miu Miu, Miuccia name nickname. Miu Miu catered to younger consumers, such as celebrities. In 1993 Prada was awarded the Council of Fashion Designers of America award for accessories. [1]
Men's ready-to-wear in the mid-1990s launched. In 1994, sales were U.S. $ 210 million, with clothing sales accounting for 20% (expected to double in 1995). Prada. Another award from the CFDA, in 1995 as "Designer of the Year" 1996 witnessed the opening of the 18,000 ft ² Prada boutique in Manhattan, New York, the largest in the chain at the time For now the House of Prada operated in 40 locations worldwide, 20 of which were in Japan. The company is in possession of eight factories and suppliers of 84 other manufacturers in Italy. Miuccia Prada and Bertelli company were merged to create Prapar BV in 1996. The name, however, was later Prada BV and Patrizio Bertelli was changed to Chief Executive Officer of the Prada luxury company.
In 1997, Prada posted sales of U.S. $ 674 million. Another store in Milan opened that same year. According to the Wall Street Journal, Bertelli smashed the windows of the shop one day prior to the opening, after he had become deeply not satisfied with the set-up. Prada also acquired shares in the Gucci group, and later blamed Gucci for "imitating designs of his wife." In June 1998, Bertelli accumulated 9.5% to $ 260 million U.S. interests. Analysts began to speculate that he was trying to take control of a group of Gucci. The proposal seemed unlikely, however, because Prada was just a small company and was in debt. Funding Universe states that "At the very least had Prada a voice as one of the largest shareholders Gucci (a 10 per cent would be considered necessary for the right to a seat on the board) and would benefit anyone should try to parent to take over Gucci." However sold Bertelli his shares to Moët-Hennessy • Louis Vuitton chairman Bernard Arnault in January 1998 to a profit of U.S. $ 140 million. Arnault was in fact attempting to take control of one of Gucci. LVMH had. Purchasing fashion companies for a while and already owned Dior, Givenchy, and other luxury brands Gucci, however, managed to sell a $ 45 a businessman François Pinault, U.S. $ 3 million to be avoided. In 1998, the first store opened Prada Menswear in Los Angeles.
Prada was determined to hold a leading portfolio of luxury brands such as Gucci and LVMH group. Prada bought 51% of Helmut Lang's company based in New York for $ 40 million in March 1999. Cross society was. Worth about U.S. $ 100 million Months later, Prada paid U.S. $ 105 million to million to take full control of Jil Sander AG, a company based in Germany, with an annual turnover of U.S. $ 100. The purchase Prada won a place in Germany, and months later Jil Sander. Took office as President of the company with the same name Church & Company, an English shoes maker, also came under the control of Prada, Prada, when 83% of companies have bought in the U.S., $ 170 million. A joint venture between Prada and the De Rigo group was also formed that year to produce Prada eyewear. In October 1999, Prada joined with LVMH and Gucci propose a 51% stake in the Rome-based Fendi Prada SpA cart to buy (25.5%) was worth U.S. $ 241.5 million of the U.S. $ 520 million reported a total of Prada and LVMH paid . Prada took on debts Fendi as they do not do well economically.
These acquisitions increased Prada to the top of the luxury goods market in Europe. Revenue tripled to 1996 L trillion second Despite the apparent success, the company was still in debt.A new look at the 21 Century
Merger of the company and shopping sprees slowed in the 2000s. However, the company signed a loose agreement with Azzedine Alaia. Care products in single dose skin were introduced in the United States, Japan and Europe in 2000. A 30-day supply of cleansing milk was sold at retail price of $ 100. To pay debts of more than U.S. $ 850 million to help the company, including 30% of the planned company on the Milan Stock Exchange in June 2001. However, the business was made after a decline in spending on luxury goods in the United States and Japan. In 2001, under pressure from its bankers Bertelli sold all 25.5% stake in Fendi to LVMH, Prada. The sale raised only U.S. $ 295 million.
By 2006, the Helmut Lang, Amy Fairclough, and Jil Sander labels were sold. Jil Sander was in private equity partner Exchange equity firm that was headed by Luc Vandevelde, chairman of Carrefour, while the Helmut Lang label is now sold by Japanese fashion company Link Theory possession. Prada is still recovering from the Fendi debt. More recently, a 45% stake of the Church & Company brand has been sold to Equinox.
According to Fortune, plans Betelli increase the company's revenue to $ 5 million in 2010.
Prada is the main buyer of Turkish leather factory DESA, which found guilty by the Turkish Supreme Court of illegally dismissing workers who had joined a union. The Clean Clothes Campaign, a labor human rights organization based in Europe, Prada upon to ensure that freedom of association is respected at the factory. [3]
The mark that appears on the Hong Kong Stock Exchange in June 2011, which increased approximately $ 2,140,000,000th [4], [5]

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