The grandson of Hugo Boss men's suits made in bright colors sturdy fabric excellence and recognition in the market for many decades, Hugo Boss won the elections by creating more fashionable lightweight fabric suits Italian suits, compared with German costumes were normal completion rigid and heavy fabrics.
The company started its exports in the 70s, and enter the United States in 1976. The high price of Hugo Boss suits immediately won approval in the United States and popularized by celebrities such as Bjorn Borg, Sylvester Stallone and police of Miami Vice.
In 1985, the company went public and re-name Hugo Boss AG. Two new tags have been added Hugo -. For the young and hip of experts, and Baldessarini - for stylish executives Eventually, run the company with the Chief of golf and casual labels newlines Sport chief.