First off, thank you Shimon and Ariel Ovadia. You have truly created
(in my mind) one of the best look-books I’ve seen in a long time (and
I’ve been on this planet 26 long damn years). So much so that I had to
get on here and type this rambling, yet “you guys are the best, man”
article. Yes, all the #menswear nerds have re-tweeted, tumbled, and/or
face-booked the hell out of their Fall/Winter Collection already (I’ll
accepted my late pass, Lawrence), but most who visit our site aren’t
combing through blogs for a living. This, my friends, is worth sharing
to the masses; you know those guys who might not know what double monks
are and certainly don’t know when Fashion Week is. No one in their
right mind, however, would attempt to argue the fact that the brothers
have done a sensational job with their newest collection for the masses.
Men, in most parts of the US, are afraid of shopping. Trust me, I live
in Ohio. No matter what people tell you, graphic tees are not for
adults. The Ovadia’s have created a collection of ready-to-wear garments
for any kind of man. It’s about time that we start really taking time
to invest in quality pieces that we can one day pass down our sons. I
was lucky enough to have the opportunity to visit their booth in NYC and
talk with Nicolas,
which from first glance I knew they had created something truly
amazing. Well, they didn’t stop there; teaming up with the ever-growing
photographer Justin Chung to
shoot their newest campaign. What I like most about Justin’s
photography is that it presents an angle that has yet to be explored in
the fashion world. I am tired of the “traditional shoots (you know,
white canvas backdrop, studio, controlled settings + 8 million
assistants). He’s stepping outside, using nature as his back drop.
Alright, enough rambling. Here’s 3/4 of their look-book for your viewing
pleasure. Indulge!
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