It’s a beautiful Sunday afternoon, and you’ve fancied yourself a stroll in SoHo for some summer shopping. As you turn the corner onto Broome Street, your curiosity is peaked when you notice the lemonade stand, along with two rakish gents smoking cigars on the sidewalk. You are then personally invited, and escorted into, the Dapper Man Shop. Upon entry, a barista offers you a refreshing beverage before you take a seat on a vintage leather sofa to take in the atmosphere. As you do so, you are kindly greeted by an exceptionally well-dressed man, who invites you to explore the worlds of the participating companies. Shopping the way a man wants – while sitting on a leather couch drinking a single-malt.
While the Shop was run as a retail/experience shop by day, the space
was turned into an event space by night for some awesome industry
parties. Like Pengallan’s Launch Party (it’s hard to be the
best-looking guy in the room when Tyson Beckford stops by). Or Saturday evening’s Dapper Man Shop Main Event, hosted by Stoli.
A Thursday evening meet-and-greet was hosted by Damien Basile, a
local blogger and designer of custom bow ties and pocket squares (check
out his exclusive collection for FreshNeck). The event was sponsored by Ploonky.com and 320NY.com,
and the attendees were treated to complimentary whiskey and a unique
elector-swing set put on by Electric Gentleman. The evening concluded
with a bow tie-tying contest, with winners taking home bow ties from
Now that the week is over, and we have some time to reflect, we
couldn’t be happier with the experience. We also wanted to send a
special thank you to the founders of the other companies. You helped
make the Dapper Man Shop a resounding success.